WORK
CULTURE REPORT/
FOR YOU AGENCY
2025
Just when you thought you'd figured out Gen Z, the next generation of consumers rocks up. This time: iPad babies. A.k.a Gen Alpha. And of course, we wouldn't be For You Agency if we weren't well-versed in 'next gen consumer.'So we made sure to put in the work. With the help of amazing teachers across the Netherlands, we conducted surveys with more than 400 Gen A kids (all digital of course–no pencils were present ).And like every year, we included Gen Z in our research too. If you're a brand looking for actionable advice on:
• How to reach Gen Z & Gen A in 2025
• Who their favorite brands and creators are and why
• What's 'in' on social media
• And how to embrace bold strategies
We got you.
I carefully created two detailed digital identities for both generations, putting in a lot of time and effort to make sure every detail was well-designed. I also presented the full report in a visually engaging and dynamic way, making it easy to explore and understand.
LEFT/RIGHT
LEFT - where the walls whispered stories and dust danced in sunbeams. an explosion of sky blue and electric yellow, felt like a storm of thoughts, caught between structures that never fully allowed themselves to be controlled. The winding lines echoed the unpredictability of fate, while the red streaks whispered of struggle and passion.
RIGHT - as if it held a lost message from another dimension. The purple glow felt like an old memory, fading at the edges of consciousness, while the white curls formed an invisible language. In the corner stood a green figure, half dancing, half struggling, as if trying to find meaning in the chaos.
acryl on canvas
100x76
DUIDELIJKE TAAL
Duidelijke taal is simple. What you see is what you get. Some things are inherently simple, and it’s that simplicity that makes them so clear, effortlessly so. It reveals the typical elements of life with a wink, because sometimes, complexity isn't necessary.
print
30x40
